University of Arkansas

Walton College

The Sam M. Walton College of Business

Kids Sell Lemonade Like a Boss on Saturday

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April 30, 2019

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On Saturday, May 4, Northwest Arkansas youth will learn how to become an entrepreneur through Lemonade Day, an educational activity that teaches children how to operate a business.

That day pop-up lemonade stands will blanket the region — from Gentry to Farmington and Bentonville to Fayetteville — as students compete to raise the most money. Afterschool programs such as Boys & Girls Clubs will also participate. 

To launch their businesses, students will:

  • Design their product and stand.

  • Select a location.

  • Borrow startup capital.

  • Determine a price.

  • Payoff their loan.

  • Create their marketing.

  • Make a profit.

2018 Lemonade Day

Projects usually support a charitable organization as well as reward the students for their entrepreneurial spirit.  

Under the direction of J.R. Hinkson, associate director for Undergraduate Programs at the Sam M. Walton College of Business, students in Leadership Walton, a professional development program at Walton College, are teaching the curriculum to kids in grades 3-8. Rita Littrell, director of the Bessie B. Moore Center for Economic Education at Walton College, provided support to the Leadership Walton students as they developed lessons on product development, pitching the investor, marketing, stand location and budgeting.

Partnering with Startup Junkie, an entrepreneurial consulting company that is managing the Lemonade Day program, Leadership Walton students served as mentors for elementary school classes.

Show these budding entrepreneurs your support and purchase lemonade in your neighborhood! Most stands can be found near your favorite retail outlet or downtown community.

Leadership Walton students participating in the program are:

Bailey Bennett

Chloe Brammell

Isabelle Brammell

Alexis Byrd

Sean Calhoun

Jordan Carr

Diane Charles

Brooke Dollar

Violet Duffy

Hagan Fromme

Katie Games

Sara Gardner

Faith Heller

Tess Iler

Kirsten James

Anna Justice

Kate Lynn

Andrea Mann

Ben Martin

Juliann Phillips

Destiny Posey

Abbie Rhodes

Alyson Schutte (Team Leader)

Sara Scott

Prudhvi Tavva

Corey Vance

Evan Waicberg

Helen Woodham


Walton College

Walton College of Business

Since its founding at the University of Arkansas in 1926, the Sam M. Walton College of Business has grown to become the state's premier college of business – as well as a nationally competitive business school. Learn more...

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