Previously, as the founder of Blue Iris Consulting, Toms developed strategic marketing strategies for her clients u s tiliz ing digital media, social media, relationship building, public relations and more. Similarly, as the founder and director of the Leisurlist media platform for Runway Group, Toms developed its brand, oversaw operations, raised venture funds and launched the Leisurlist site to promote entertainment, hospitality and recreation in Northwest Arkansas.
Prior to Leisurlist, Toms worked in corporate environments as a senior project manager in recruitment marketing for Walmart in Bentonville and a senior account manager for Collective Bias (now Inmar Intelligence), a shopper marketing agency in Rogers.
“After launching two digital marketing initiatives and working in the recruitment and shopper marketing world for large corporations, Jerra is the perfect choice to help promote Walton College,” said Matt Waller, dean of the Walton College. “Her insight and experience in digital marketing and communications will be a huge contribution to our team.”
Toms serves on the boards for the Rogers-Lowell Area Chamber of Commerce, Main Street Eureka Springs, the Walton College Dean’s Roundtable of Entrepreneurs and Market-Makers and the Dean’s Alumni Advisory Council.
She holds an M . B . A . from the Graduate School of Business at the University of Arkansas. Toms received her bachelor’s degree from Walton College where she earned a major ed in marketing management and pursued a double minor in economics and Spanish. Originally from Benton, she now calls Northwest Arkansas home.
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