From Magic Mushrooms to Medical Breakthroughs: The Future of Psilocybin
Psilocybin decriminalization for therapeutic use has shifted public interest away from riskier psychedelics like MDMA and LSD.
01/07/2025 | By Alyssa Riley; Ashutosh Bhave
Department of Marketing
A Key Statement will go Here. Not too long. Not too short. Just Great.
This introductory sentence will set the table for the whole site. It’ll need to serve both prospective students, prospective faculty, etc.. It needn’t be a big giant paragraph.
Why Study Marketing?
What will you learn? What kind of jobs and careers are available? Why do students pick marketing as a major?
Which path in Marketing is right for you?
A foundation in Marketing equips you with the skills and strategies to shape consumer behavior and drive business success.
Marketing Bachelor's Degree
Prepare for careers in marketing research, distribution, and strategic marketing.
Online Marketing Degree
Earn a marketing degree online with the flexibility to fit your schedule.
Marketing Minor for Business Students
Gain expertice in brand management, technology, and global market dynamics.
Marketing Minor for Non-Business Students
Understand consumers. Create promotional strategies. Open to all University of Arkansas students outside of Walton College.
Marketing Master's Degree
Gain expertice in brand management, marketing technology, and global market dynamics.
Marketing Ph.D. Program
Join a community of scholars shaping the future of marketing education.
Unlock Endless Career Opportunities
From digital marketing and product promotion to analytics and brand strategy, marketing opens doors to diverse, high-impact careers in almost any industry.
Professional Sales Program
Learn about solution-oriented selling through experiential learning, industry networking, and comprehensive skill development.
You'll acquire expertise in discovering client needs, overcoming objections, and delivering tailored solutions to achieve success in sales.
Learn about the Sales ProgramStudent Sales Competition
Compete in role playing industry sponsor cases for corporations such as Walmart, HART and PepsiCo.
Gain real-world experience and a better understanding of the sales process.
Sales CompetitionMarketing Insights
Master of Science in Marketing Prepares Graduates for Success
Walton College's MS in Marketing program provides hands-on experiences with that equips graduates with skills for success in competitive industries.
10/10/2024 | By Kaslyn Tidmore
Social Media Showdowns: The Strategic Power of Brand-to-Brand Banter
As brands strive for a strong social media presence, feuding with the competitors has become a quick and easy way to drive engagement. But could it backfire?
08/27/2024 | By Kaslyn Tidmore; Ashutosh Bhave
Don't Let the Wording Fool You: Understanding the Effects of Loan Application Formats
The formatting of loan applications has a profound influence on consumer borrowing decisions. New research examines the implications for borrower and lender.
08/06/2024 | By Kaslyn Tidmore; Daniel Villanova
Healthful or Not-so-healthful: Consumers React to Ultra-processed Foods
How much do health labels matter when selecting the food we eat? Research shows how graphics and word choice influence consumers in supermarket selections.
06/11/2024 | By Mitchell Simpson; Scot Burton
New & Noteworthy
Honors College Celebrates Outstanding Faculty
This year, awards were presented in the Distinguished Leadership and Distinguished Research and Teaching Faculty Award categories.
02/18/2025 | By Shelby Gill and Laurie Marshall
Walton College Online Program Ranked Top 10 in Nation
The Walton College's online bachelor's business degree programs have ascended to No. 8 in the nation, advancing two spots from the previous year.
01/27/2025 | By Meghan Perry and Jerra Toms
Folse to Assume Marketing Chair in Walton College
Judith Anne Garretson Folse, Distinguished Professor and the Chair of the Department of Marketing, has been named the new holder of the prestigious Walmart Chair in Marketing within the Sam M. Walton College of Business.
12/10/2024 | By Meghan Perry and Jerra Toms
Division of Student Affairs Presents Two Students the Henry Woods Leadership Award
The Division of Student Affairs has awarded two graduating seniors with the Henry Woods Leadership Award.
11/15/2024 | By Scott Flanagin
Student Spotlight: Kendall Jasper
Meet senior Kendall Jasper! Kendall is a Marketing major with a Business Analytics minor from Fayetteville.
11/14/2024 | By Camryn Sexton