Can Your Startup's Messaging Attract Competitors? New Evidence from Mobile App Markets
New research suggests that the way mobile app startups communicate publicly may influence whether competitors decide to imitate them.
07/21/2026 | By Varun Grover
Department of Marketing
A Key Statement will go Here. Not too long. Not too short. Just Great.
This introductory sentence will set the table for the whole site. It’ll need to serve both prospective students, prospective faculty, etc.. It needn’t be a big giant paragraph.
Why Study Marketing?
What will you learn? What kind of jobs and careers are available? Why do students pick marketing as a major?
Which path in Marketing is right for you?
A foundation in Marketing equips you with the skills and strategies to shape consumer behavior and drive business success.
Marketing Bachelor's Degree
Prepare for careers in marketing research, distribution, and strategic marketing.
Online Marketing Degree
Earn a marketing degree online with the flexibility to fit your schedule.
Marketing Minor for Business Students
Gain expertice in brand management, technology, and global market dynamics.
Marketing Minor for Non-Business Students
Understand consumers. Create promotional strategies. Open to all University of Arkansas students outside of Walton College.
Marketing Master's Degree
Gain expertice in brand management, marketing technology, and global market dynamics.
Marketing Ph.D. Program
Join a community of scholars shaping the future of marketing education.
Unlock Endless Career Opportunities
From digital marketing and product promotion to analytics and brand strategy, marketing opens doors to diverse, high-impact careers in almost any industry.
Professional Sales Program
Learn about solution-oriented selling through experiential learning, industry networking, and comprehensive skill development.
You'll acquire expertise in discovering client needs, overcoming objections, and delivering tailored solutions to achieve success in sales.
Learn about the Sales ProgramStudent Sales Competition
Compete in role playing industry sponsor cases for corporations such as Walmart, HART and PepsiCo.
Gain real-world experience and a better understanding of the sales process.
Sales CompetitionMarketing Insights
Mental Health Therapeutics: Is Psilocybin the Next Market Disruptor?
This research suggests that psilocybin reform is associated with a shift away from LSD and MDMA toward psilocybin, indicating that policy changes may reshape competitive dynamics and commercialization strategies in the emerging psychedelic therapeutics market.
04/14/2026 | By Ashutosh Bhave
What Retailers Should Know Before Choosing an Online Sales Format
This research examines how two online retail formats—agency selling and reselling—are associated with product-level sales performance, which can help retail executives decide which of their products to market in each format.
03/10/2026 | By Valerie Good
The Short-Lived Loyalty of Subscription Free Shipping Programs
Using real-world data from a UK apparel retailer, the study finds that while subscriptions initially boost spending and order frequency, these effects fade over time.
12/02/2025 | By Ashutosh Bhave
Why Do Consumers Risk Their Lives to Climb Mountains? Insights Into Mortality, Identity, and Meaning in Adventure Tourism
This study reveals how mountaineers find meaning and identity through preparation and mastery rather than thrill, offering marketing and industry leaders new insight into how consumers pursue fulfillment, manage risk, and align with values in high-stakes experiences.
11/18/2025 | By Steven W. Kopp
New & Noteworthy
Alumni Spotlight: Olivia Grace Larson
Olivia Grace Larson, M.S., a Walton College alum (M.S. Marketing, 2025), is now a Shopper Marketing Account Executive at Mosaic in Springdale.
04/24/2026 | By Sydney Ford
2026 Graduate Outstanding Program Scholar: Raegan McElmurry – Master of Science in Marketing
Meet Raegan McElmurry, the Master of Science in Marketing program's 2026 Graduate Outstanding Program Scholar.
04/22/2026 | By Jenni Wiltz
Marketing Graduate Students Pitch Strategy to Liquid I.V. Executives
Marketing graduate students applied hands-on research and strategy skills in a semester-long project culminating in a presentation to Liquid I.V. executives.
03/09/2026 | By Jenni Wiltz
Alumni Spotlight: Macy Wheeler
Meet Macy Wheeler, M.S., a 2024 Walton College graduate with a Master of Science in Marketing, and a 2023 graduate with a Bachelor of Science in Business Administration – Marketing. She is now building her career as a Management Consulting Analyst at Accenture, based in Bentonville.
09/10/2025 | By Hannah Dryden
Kallie Quinn: Part-Time Job Leads to Master of Science in Marketing
Due to financial considerations, Kallie thought a graduate degree was out of reach, but her part-time job in the Student Ambassador program came to the rescue!
06/05/2025 | By Lori McLemore