Department of Marketing

walton college

Students who excel in marketing are curious, empathetic problem-solvers with a passion for understanding consumer needs and creating meaningful connections between people and products. The Department of Marketing graduates the largest number of majors within the Sam M. Walton College of Business, preparing them for successful lives and careers.

 

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Faculty Excellence & Student Opportunities 

The Department of Marketing consists of 26 full-time faculty members, more than 20 lecturers, 6-8 doctoral students in residence, a Marketing Program Manager, and an Administrative Support Supervisor, all dedicated to enhancing the department’s impact on students. 

Our faculty members are recognized for their excellence in teaching, research, and service, bringing a diverse range of expertise that combines industry experience with cutting-edge, impactful research, enriching our students’ education. Students in the Department of Marketing have an abundance of experiential learning opportunities, such as the Professional Sales Competition, Shopper Marketing Brand/Advertising Competition, digital marketing and social media projects, and retail store walks. These opportunities connect students with industry professionals and allow them to apply their academic knowledge in real-world settings. 

 

Academic Programs

Our marketing programs are comprised of collections of courses intentionally designed to elevate student skillsets for successful careers. Many of our students go on to work for well-recognized companies such as the world’s largest retailer, Walmart, Sam’s Club, Tyson Foods, Proctor & Gamble, General Mills, and Saatchi & Saatchi X. 

 

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Undergraduate Marketing Programs


Marketing Degree
Bachelor's Degree

Our undergraduate in-person degree program is designed to prepare students for exciting careers in branding, digital marketing, professional sales, and merchandising. In addition to gaining a comprehensive understanding of marketing functions within organizations, students develop expertise in areas like consumer behavior, marketing research, and strategic marketing. With specialized tracks in professional sales and strategic retail, our program provides a focused, career-driven education for students. 

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Online Marketing Degree
Bachelor's Degree

online degree

The Sam M. Walton College of Business is ranked #8 in the nation for online bachelor’s business programs by U.S. News & World Report 2025. Our online program provides a flexible and cost-effective opportunity to pursue a marketing degree, whether you are new to college, completing a degree started years ago, or seeking an additional degree to enhance your career. 

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Graduate Marketing Programs

Master of Science in Marketing

The Master of Science in Marketing degree is designed to foster customer-focused innovation and decision-making skills essential for success in brand management. Students will understand the challenges faced by organizations in an environment altered by changes in consumer behavior, technology and globalization. Placements of graduates include Sam’s Club, Accenture, Tyson Foods, Dunnhumby, Colgate-Palmolive, and more. 

Marketing Master's Degree

Ph.D. Program

The Ph.D. program in Marketing develops students into academic scholars who also excel in the classroom. Our program focuses on preparing students for academic careers involving scholarship, pedagogy, and service. Graduates of our Ph.D. program have been placed at top Universities including Louisiana State University, Villanova University, Clemson University, and Colorado State University, among others.  

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