Brands that move quickly can build loyalties across retailers, across categories, and across moments in the consumer’s journey.
02/26/2024 | By Molly Rapert, Rodney W. Thomas, Stephanie P. Thomas, Brent D. Williams
It’s been a busy season for retail media networks (RMNs), so it’s worth it to take another deep look at the value of what’s been called the third wave of digital advertising (NRF 2023).
10/25/2023
Every organization has friction, and in order to achieve long-term growth, you must be actively seeking out and identifying friction points.
09/30/2021 | By Andy Murray
Customers look for cohesiveness in their buyer’s journey, so a unified, connected voice should be identifiable in each customer interaction.
09/07/2021 | By Andy Murray
Are you listening to your customers?
08/07/2021 | By Andy Murray
Are all members of your business working to create a well-rounded customer experience?
08/07/2021 | By Andy Murray
The role of the chief customer officer – or other similarly titled c-suite executive positions – is relatively new in the corporate world, so there’s still debate over the position’s value.
05/07/2021
A customer data warehouse is exactly what it sounds like— a giant, digital storage unit full of all the data you’ve collected on your customers.
04/09/2021 | By Andy Murray
Companies with a customer-centric mindset need to evaluate where and how customers interact with them and make sure they have a one sign-on approach that is seamless and friction-free.
04/07/2021 | By Andy Murray
Procter & Gamble’s decision to open an office in Fayetteville, Arkansas, in 1987 was a seminal moment in the history of corporate retail, but it also became a catalyst for changes that, among many other things, have helped shape and transform the Sam M. Walton College of Business at the University of Arkansas.
08/20/2020 | By Stephen Caldwell
Andy Murray is a subject matter expert and thought leader in retail and shopper marketing. He has extensive leadership experience through senior roles as SVP of Marketing at Walmart, Chief Customer Officer of Asda UK, as well as founding several startups including ThompsonMurray, Saatchi and Saatchi X, Mercury 11, and most recently, BigQuest.
08/19/2020