FEATURED
This research shows that presenting prices as dollars per unit increases price sensitivity and promotion effectiveness, highlighting how small changes in price framing can significantly influence consumer decisions.
05/12/2026 | By Daniel Villanova
NEW RESEARCH POSTS
This research shows that IT governance naturally shifts between centralization and decentralization over time, suggesting that leaders should intentionally design hybrid models that balance efficiency, control, and resilience.
05/05/2026 | By Mary Lacity
This research suggests that CIOs can drive faster, lower-risk innovation by layering targeted digital tools around stable enterprise systems rather than replacing them outright.
04/28/2026 | By Varun Grover
Truck safety technologies improve driver behavior when paired with effective coaching and communication—but may backfire if they lead to avoidance, overreliance, or reduced vigilance.
04/21/2026 | By Satabdi Hazarika, Marc Scott, Brian Fugate, and Rajiv Sabherwal
RESEARCH NEWS
This research suggests that psilocybin reform is associated with a shift away from LSD and MDMA toward psilocybin, indicating that policy changes may reshape competitive dynamics and commercialization strategies in the emerging psychedelic therapeutics market.
04/14/2026 | By Ashutosh Bhave
This research shows that workplace misconduct is more strongly predicted by specific combinations of personality traits than by any single trait, offering HR leaders new ways to approach hiring, development, and misconduct risk management.
04/07/2026 | By Michael Wilmot
This research shows that hospital analytics investments generate significantly higher long-term returns in complex clinical settings like intensive care, but require longer time horizons, highlighting the importance of aligning capital allocation with clinical process complexity.
03/31/2026 | By Abhijith Anand
This research suggests that the language CEOs use to frame growth and risk priorities can influence how investors respond to earnings surprises, highlighting executive communication as a strategic factor in capital markets outcomes.
03/24/2026 | By Joel Andrus
This research shows how firms adjust transportation mode decisions during supply chain disruptions, using logistics flexibility to manage delays and uncertainty.
03/17/2026 | By Rodney Thomas & Matthew Waller
This research examines how two online retail formats—agency selling and reselling—are associated with product-level sales performance, which can help retail executives decide which of their products to market in each format.
03/10/2026 | By Valerie Good
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