University of Arkansas

Walton College

The Sam M. Walton College of Business

News and Updates

Cindy Moehring and Matt Waller

Season 1, Episode 3: Trustworthiness

This video explores how people decide which companies to trust. Research has shown that people base their trust in a company on two things: the company’s ethics and competence, but the two are not equally weighted. Ethics is 3x more important. Watch this episode to learn more about how you can establish trust with your customers by focusing on business ethics.

June 4, 2020 | By Cindy Moehring

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