University of Arkansas

Walton College

The Sam M. Walton College of Business


Founded in 1969, Acxiom (Nasdaq:ACXM) is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America.

Acxiom is a recognized leader in technology and marketing services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. They combine consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure reliable infrastructure-management services.

The Acxiom infobase Demographical Database consists of extensive demographic data current as of December, 2011. The UA_ACXIOM table has 874 columns and 1,275,306 rows. Included are the PersonicX Clusters – Classic, LifeStage Groups, Insurance Groups, Financial Groups, and Digital—as well as population density, ethnic groups and other supporting data used to create the clusters.

The extensive metadata has been organized into 10 categories to assist in the navigation of this large dataset. These categories include:

  • Family-Ethnicity-Population
  • Travel Purchases
  • Weeks since last order, By Product
  • Media Usage
  • Number of orders, by catalog
  • Products
  • Life Status/Interests
  • Household/Home Data
  • Vehicle Data
  • Miscellaneous


Get Access to the Acxiom Data
We are happy to provide access the Acxiom data under the following legal terms:

  • The data can only be used for academic purposes
  • By legal agreement, It is forbidden to download the data from the University of Arkansas systems [this will be strictly enforced]

View Data