University of Arkansas

Walton College

The Sam M. Walton College of Business

Datasets for Curriculum and Research

World-class Enterprise Curricula produces globally competitive students and gives them competitive advatages. The propagation of data requires continual updating of data mdoels and techniques to extract knowledge from corporate activities that support their mission. Industry partnerships are absolutely essential to the success of Enterprise Systems at Walton College. Large and growing datasets are instrumental to student success and advances in curriculum and research. Enterprise Systems has started a path toward updating the available large datasets with weekly updates to evaluate both current, past and future analysis of corporate activities. Dillard's is the first industry partner to work with Enterprise Systems on this mission.

Access to Datasets

Large datasets administered by Walton College Enterprise Systems are for academic use only, and access to them is made available through connections to specific enterprise platforms.

  • When using the University of Arkansas Enterprise Systems datasets, please use the following as the citation in your work. University of Arkansas - Enterprise Systems (Year). Title of data set (see matrix for title of data set). Available from /enterprise/datasets.php.

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  Reference: Platforms that House Datasets

Overview of Datasets at Walton College


Acxiom combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies.

The Acxiom infobase Demographical Database consists of extensive demographic data current as of December, 2011. The UA_ACXIOM table has 874 columns and 1,275,306 rows.

Acxiom Dataset


Hallux Productions (HP) is a small music publishing and management company focusing on local and regional artists in the Mid-South.

The Hallux database is comprised on 25 tables with over one million rows. It contains sales data from 1990 to 2006 from 5000 customers and 400 bands.

Hallux Dataset

Sam's Club

The Sam's Club Database contains retail sales information gathered from sales at Sam's Club stores.

The database consists of 6 tables with more than 55 million rows populated and ready for use.

Sam's Club Dataset


This retail sales information was provided to the Walton College of Business by Dillard's stores, Inc. Consisting of 5 tables with more than 128 million rows already populated and ready for use.

This is a gifted dataset that is based on real operational data. Like any real database, integrity problems may be noted. This can provide a unique opportunity not only to expose students to real data but also to illustrate the effects of data integrity problems.

Dillards Dataset


Nielsen Holdings is a publicly traded, multinational data measurement company - an industry leader in analyzing consumer behavior in terms of both media and physical consumption.

Nielsen Dataset

Tyson Foods

Tyson Frozen Foods manufactures and markets specialty frozen and refrigerated food products.

The data contains customer transactions for more than 13 thousand products shipped to 92 different sales districts in the United States.

Tyson Dataset

Rubber Squeezy Chickens (RSC, Inc.) is a ficticous company created by the Walton College of Business in 2018 to approximate a real manufacturing company. The database consists of 12 tables including over 4,000 rows, allowing analyses of production, supply chain and sales models.

Rubber Squeezy Chickens Dataset


Reference: Systems that House Datasets

Title of Data Set DataSet Names Teradata MS SQL Server SAP HANA ERD Available Data Dictionary Available
Sam's Club Visits WCOB_SAMS_VISITS 10/31/2018 01/23/2019   Yes Yes
Sam's Club Sales WCOB_SAMS_SALES 10/31/2018 01/23/2019   Yes Yes
Sam's Club Integrated WCOB_SAMS_INTEGRATED 10/31/2018 01/23/2019   Yes Yes
Dillard's 2018 WCOB_DILLARDS 10/31/2018 01/23/2019   Yes Yes
Dillard's Live WCOB_DILLARDS_LIVE 5/20/2019 01/23/2019      
Rubber Squeezy Chickens WCOB_RSC 10/31/2018 01/23/2019   Yes Yes
Axciom Acxiom   07/29/2019      
Hallux UA_HALLUX 07/29/2019 07/29/2019   Yes Yes
Nielsen Nielsen1 07/29/2019     Yes Yes
Tyson UA_FROZENFOODS   07/29/2019   Yes Yes