Datasets for Curriculum and Research

Large and growing datasets are instrumental to student success and advances in curriculum and research. Industry partnerships are absolutely essential to this endeavor. 

Access to Datasets

Large datasets administered by Walton College Enterprise Systems are for academic use only, and access to them is made available through connections to specific enterprise platforms.

  • When using the University of Arkansas Enterprise Systems datasets, please use the following as the citation in your work. University of Arkansas - Enterprise Systems (Year). Title of data set (see matrix for title of data set). Available as "open data" from

  Request Access to our platforms.  

  Reference: Platforms that House Datasets

Overview of Datasets at Walton College


Acxiom combines consumer data and analytics, databases, data integration and consulting solutions for personalized multichannel marketing strategies.

The Acxiom infobase Demographical Database consists of extensive demographic data current as of December, 2011. The UA_ACXIOM table has 874 columns and 1,275,306 rows.

Acxiom Dataset


Hallux Productions (HP) is a small music publishing and management company focusing on local and regional artists in the Mid-South.

The Hallux database is comprised on 25 tables with over one million rows. It contains sales data from 1990 to 2006 from 5000 customers and 400 bands.

Hallux Dataset

Sam's Club

The Sam's Club Database contains retail sales information gathered from sales at Sam's Club stores.

The database consists of 6 tables with more than 55 million rows populated and ready for use.

Sam's Club Dataset


This retail sales information was provided to the Walton College of Business by Dillard's stores, Inc. Consisting of 5 tables with more than 128 million rows already populated and ready for use.

This is a gifted dataset that is based on real operational data. Like any real database, integrity problems may be noted. This can provide a unique opportunity not only to expose students to real data but also to illustrate the effects of data integrity problems.

Dillard's Dataset


Nielsen Holdings is a publicly traded, multinational data measurement company - an industry leader in analyzing consumer behavior in terms of both media and physical consumption.

Nielsen Dataset

Tyson Foods

Tyson Frozen Foods manufactures and markets specialty frozen and refrigerated food products.

The data contains customer transactions for more than 13 thousand products shipped to 92 different sales districts in the United States.

Tyson Dataset

Rubber Squeezy Chickens

Rubber Squeezy Chickens (RSC, Inc.) is a fictitious company created by the Walton College of Business in 2018 to approximate a real manufacturing company. The database consists of 12 tables including over 4,000 rows, allowing analysis of production, supply chain and sales models.

Rubber Squeezy Chickens Dataset

Topeka Metro Bikes (TMB) is a ride sharing program from Social Bikes (SOBI) that started in Topeka, Kansas in 2018. The program is available for all Topeka residents to use. The University of Arkansas is directly collaborating with TMB. This innovative city program is allowing our university access to the dataset for classroom learning.

Topeka Metro Bikes Dataset

Dataset Title Dataset Name Teradata SQL Server SAP HANA ERD Data Dictionary Tables Attributes Size (GB)
Dillard's Live WCOB_DILLARDS_LIVE 08/27/2019 n/a n/a Yes Yes 10 48 137.60
Dillard's 2018 WCOB_DILLARDS 06/26/2019 08/27/2019 Yes Yes Yes 6 48 42.40
Sam's Club Integrated WCOB_SAMS_INTEGRATED 06/26/2019 08/27/2019 n/a Yes Yes 5 148 199.90
Sam's Club Visits WCOB_SAMS_STOREVISITS 06/26/2019 08/27/2019 n/a Yes Yes 3 53 1,608.00
Sam's Club Sales WCOB_SAMS_SALES 06/26/2019 08/27/2019 n/a Yes Yes 3 129 811.30
Hallux UA_HALLUX 06/26/2019 08/27/2019 n/a Yes Yes 25 112 0.14
Acxiom PUBLIC_DATASETS_DM 08/27/2019 08/27/2019 n/a No No 1 874 4.78
Tyson UA_FROZENFOODS 06/26/2019 08/27/2019 n/a No No 20 124 3.41
Nielsen Nielsen1 06/26/2019 08/27/2019 n/a Yes Yes 7 163 51.28
Rubber Squeezy Chickens WCOB_RSC 06/26/2019 08/27/2019 n/a Yes Yes 12 87 0.02
Platform data is currently available: